Consumers remained powerless to actually know what song they just listened to. In the 2000s it remained easier to read a review of an album that one had never heard than to discover the title of a song just heard on the radio. Millions of potential sales were still hindered by the chronic stupidity of disc-jockeys worldwide, probably in cahoots with record labels that wanted consumers to buy CDs based on the marketing campaign and not on the basis of what the songs actually sounded like.